E18: How to avoid mistakes when selecting marketing automation - Interview Henrik Becker (Marketing Director at Net-Results Marketing Automation)

Henrik Becker has been a freelance marketing automation specialist for years. He has worked with solutions like Salesforce Pardot, Oracle Eloqua, Marketo, and Hubspot. In this interview -held by host Elias Crum, CEO at Marketing Guys- he shares his vision on how to avoid mistakes when implementing and selecting a software vendor. Just recently Henrik has accepted the position of Marketing Director for Net-Results Marketing Automation for which he and his family will leave the Netherlands and move to Denver, Colorado (US).