Hey did you know that YOU have a brand? We know products, services, and celebrities have them but as The Boss, so do you. The challenge of course is identifying what that brand is and figuring out if that brand is serving us and our team well. Our guest today is Patrick Bosworth, the President of Leadership Choice. Patrick will talk about what a brand is, how to identify what YOUR brand is, build a better, more effective brand if necessary, and, making sure your brand stays relevant. Patrick is a great guy and you'll enjoy this conversation!
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