Luxury Listing Specialist - Dominate High End Listings In Any Market
Business:Marketing
Why Updated Appraisals Can Be Helpful When Selling A Luxury Home Versus Online Evaluations w/Mark Morgan
Sellers often think their home is worth much more than it really is worth. How does an agent determine asking price on a unique or luxury home? Are online evaluations more reliable than an updated appraisal? Can the intricacies of home appraisals ever be replaced by algorithms? On this episode, I tackle these questions with Mark Morgan, a veteran real estate appraiser who specializes in luxury homes. He outlines the important factors that should always be considered when evaluating properties.
I recommend getting a pre-appraisal before versus relying on an online evaluation. Algorithms are taken as accurate, but nothing could be farther from the truth. -Mark Morgan
Takeaways + Tactics
Though online appraisal tools may offer an easy answer, the fact remains that sellers want to find the highest possible price for their properties. What better way to fetch high returns than through comprehensive evaluations? Professionally conducted appraisals continue to be the best way to identify property value. Quality resides not in algorithms, but in experience and specific analysis.
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