#15 - Scott Shou - Diagnosing dedicated IP e-mail deliverability
Scott is an expert on e-mail deliverability, the important metric that influences your e-mail marketing and he had a presentation at the MailCon 2019 with the title Diagnosing dedicated IP deliverability. He goes into details talking about how emails between servers are exchanged and what are all the different reasons that an email will be denied by the servers that deliver the e-mails to the recipients.
So, if you are concerned about your e-mail marketing, check out the episode and browse through the presentation that is embedded here.
Scott and I talked about the IBCoalition, check out their website that is still under construction, but you can subscribe to their e-mail and get all the news, I know I did.
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