Simon Ward and Franko Vatterott

You might think that it’s only the super stars of world sports who have agents and managers, but you would be wrong.  Today, my guest is the founder of Human Interest Group, a sports marketing and business development company.  Franko Vatterott looks after the business interests of many of the world’s top long distance triathletes including Tim Don, Rachel Joyce, Craig Alexander, Sam Appleton, and Lesley Patterson, to name jus a few.

Franko has been involved in sports marketing for many years and for the last 15 specifically in triathlon and latterly cycling.  This is a super conversation with a really engaging guest who explains how the industry works from a perspective rarely seen by the triathlon public, including:

• Forming the original TriDubai team in 2005 and what happened next
• How a chance meeting with Craig Alexander got him started as a triathlon manager
• The importance of building relationships in a small community like triathlon
• Tim Don, that accident, and "The Man with the Halo” documentary
• Triathletes and social media: How does that work?
• How the changing face of sports retail has affected triathlon sponsorship
• Franko also shares his top tips for age groupers seeking their own sponsorship

To find out more about Human Interest Group click HERE …www.humaninterestgroup.org

Watch “The Man in the Halo” documentary HERE….. https://www.humaninterestgroup.org/blog/the-man-with-the-halo-documentary

To find out more about Simon’s coaching please visit his website here.

To follow Simon on Facebook, click here.

For more information please go to www.SimonWardTriathlonCoach.com, or www.TheTriathlonCoach.com, or email Beth@TheTriathlonCoach.com.