Louis Gudema, author of the excellent Bullseye Marketing, has developed a 9 point checklist to analyse whether your marketing is effective or not. Louis discusses the common mistakes marketers make and busts a load of myths around what works and what doesn't. He warns us against being tempted away from what works by what is popular and in fashion.
- Did you realise that email marketing can be nearly FORTY (40) times more effective than social media? (#McKinsey, 2014)
- Are you using intent data to identify quality prospects?
- Are you spreading your message too thin and losing customers to your competition?
- Are you working with your partners to develop customer personas and jointly define leads?
- Are your sales and marketing at odds or in alignment?
- How does mapping the customer journey help you improve #CX #CustomerExperience? Why does this matter?
- What are the challenges you face because of #SmallData?
- Have you fallen into the trap of ignoring the single best source of #CustomerInsight?
Louis is a practical marketer whose career stretches back over 30 years and has been responsible for helping several brands achieve massive sales growth by focusing on the #bullseye - more or the right type of customers. He is eloquent, outspoken and has the track record to prove his point.
Have a listen, take notes, and please like, comment and share if you found this interview helpful.
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