The Fundraising Talent Podcast
Business:Non-Profit
#56 | How can we ensure that fundraising is keeping up with the pace of innovation?
I was grateful to catch up with Taylor Shanklin, VP of Marketing at Pursuant, who has been collaborating with Ashley Belanger, Cherian Koshy, Clay Buck, Heather Hill, James Green and Marc Pitman on a forthcoming Rogare report that takes a critical look at fundraising in the US. Taylor is of the opinion that our sector fails to keep up with the pace of innovation. For example, she believes that, instead of always chasing after the new donor, we need to take a look at the private sector’s use of customer loyalty programs and consider how we can keep our donors coming back.
Taylor believes much of what we’re talking about hinges on a mindset shift - one that isn’t entrenched in the “best practices” that everyone else was talking about five years ago. This mind-shift requires us to abandon first-order questions such as whether we should be using Facebook and instead ask how we’re going to adapt quickly, fail fast, and anticipate that whatever works now is inevitably going to change.
Interested in joining us for the next stop on the How Fundraising Really Works roadshow?
Here’s some feedback from those who attended our seminar in Toronto last month.
“I haven’t enjoyed a fundraising workshop as much as yours in many, many years!” — Maryann Kerr, CEO, The Medalist Group, Toronto, 2019
“Probably one of the best days of professional development I've experienced.” — Jack Silverstein, VP, Development at National Capital Region YMCA-YWCA, Ottawa, 2019
“I found the seminar fun, instructive, affirming and educational.” — Sue Ellen English, National Director, Development, Prison Fellowship Canada
If you're interested in joining us at an upcoming stop on the How Fundraising Really Works roadshow, it's it important to know that this is not the typical “Tips and Tricks” experience we've grown accustom to. Instead, we're going to confront the real reasons for why most fundraising strategies are designed to fail, challenge everyone’s assumptions about how fundraising really works, and ensure that fundraising professionals know how to be recognized and admired for meaningful work. Anyone who isn’t thinking more critically about the fundraising profession when they leave wasn’t paying attention.
For more information, go to lewisfundraising.com/events
Create your
podcast in
minutes
It is Free