Best Practices in Marketing Your Business to the Government - Mark Amtower
Only 5-10% of people are doing an adequate job when it comes to branding their business and just 3-4% are doing a great job. Pretty much everyone else sucks at it.
How do we create a successful brand? How is selling to the government different from selling to another corporate entity?
Mark Amtower shares how to build a brand effectively to win government contracts.
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