Equity.Guru podcast: GTEC Holdings’ (GTEC.V) grand plan to build customer loyalty

Just before GTEC Holdings (GTEC.V) went public, Equity Guru’s Chris Parry summarised GTEC like this: “GTEC’s growers are genuinely small batch, artisan guys. They haven’t come to market with a ‘We’re going to have the biggest greenhouse in the world’ play.

They’re coming to market with this play:

1. We already have a grow license.
2. We have four other late-stage applicants we expect to secure grow licenses.
3. If any don’t, we’ll roll them into one that does and apply for an expansion rather than a fresh license.
4. We’re running this like a winery. Quality is everything.

“That means keeping costs low, margins high, and not fighting with every other LP for that sweet Ontario Liquor Board deal that wants a lot of weed cheap and quick. Rather, they’re offering something people will look for.”

In the last 2 years, GTEC has built an expansive portfolio of cannabis companies, includes 100% ownership of: Alberta Craft Cannabis, Grey Bruce Farms, Tumbleweed Farms, GreenTech Bio-Pharmaceuticals, Zen Lab and Spectre Labs.

In this wide-ranging interview, Norton Singhavon, the CEO of GTEC Holdings speaks with Equity.Guru’s Guy Bennett about GTEC’s “Build it, don’t buy it” expansion strategy.