AP Podcast - Episode 96: Kevin and Audrey Jowett discuss changing their business plan, grass roots marketing, and knowing your place in the market
Audrey (AJ) and Kevin Jowett are the owners of Revolution Off Road Adventures, a 230 acre playground in Clermont, FL dedicated to getting people outside and testing their limits (without going too crazy!). In this episode, both Kevin and Audrey join us to give us some background on how Revolution Off Road started (including the business plan that lasted two days!), their efforts to market the attraction in the formative years, and their relationship with Polaris. They also discuss some of the challenges facing the industry, both foreign and domestic, and how even smaller operators can get involved and make a difference.
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