As much as we think today's technology is changing everything, between the mid 70's and the mid '80 a series of companies were born that created a real seismic shift in entertainment. In the mid 70's HBO forever altered the movie business. In the early '80's MTV reshaped the music industry. And in 1979, ESPN was born and would forever change the face of sports. ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports, is leadership expert Anthony Smith's story of a network launched by sports junkies, funded by an oil company, marginalized by critics, yet it would ultimately transform sports into a global business. My conversation with Anthony Smith.