Business:Marketing
13 Ways to Fail at Digital Signage
EPISODE 15 | Guest: Sean Matthews, president and CEO of Visix
Over the years, we’ve seen a lot of systems get installed with lots of excitement and high expectations, then languish or fail altogether because the client didn’t ask for advice. So, we’re being preemptive with this podcast to explain the most common digital signage mistakes and pitfalls.
Usually, no one’s to blame for bad digital signage. It’s simply a matter of not understanding the tool, and what’s required for success. Just like the table saw you got for your birthday, you need to educate yourself on the dos and don’ts before diving in.
Sean Matthews gives us missteps he’s seen clients take when deploying and maintaining their systems. These real-world examples can be cautionary tales for anyone who either uses or is considering digital signage as a communications tool.
- Learn about the most common mistakes people make with screens
- Get advice on what NOT to do, based on years of real-world experience
- Understand why good layout, contrast, imagery and animation is essential
- Discover how tailoring content and calls to action can increase engagement
- Explore best practices for playlists and message scheduling
- Consider future-proofing your teams and processes
Get the FULL TRANSCRIPT HERE
Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview
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