Ticketing Analytics: The Power of Open Distribution

Patrick Ryan – Co-Founder, Eventellect

Brendan Lynch – Enterprise Commercial & Ticketmaster Agency Lead, Ticketmaster

Bobby Gallo – Vice President of Club Business Development, NFL

Gretchen Sheirr – Chief Revenue Officer, Houston Rockets

Abe Madkour (Moderator) – Publisher, SportsBusiness Journal

 

Ticketing is the next frontier of major growth in the sports business. As leagues and teams begin to trend toward a more open ticketing environment, they will be able to leverage multiple distribution channels and data analytics to forge one-on-one relationships with their customers. In turn, fans will become direct beneficiaries of a more streamlined ticket buying process that will reduce the friction and risk of fraud that has plagued it in the past. This panel of executives from teams, leagues, and vendors will explore the challenges that they face in an evolving ticketing landscape and lend insight into some of the questions that wider distribution presents to ticket sellers.