Eye-Level Displays | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

A lot of times people forget one of the most basic things you can do in a brick-and-mortar store to attract customers is to have a great window display. The problem is too many people just want to put a bunch of junk in the window. If you're at a mall location, maybe you're gonna just put a bunch of junk in the front. That makes shopping feel like work. The secret to having a great window is going into the window and have someone on the outside mark where their eyes are with a sharpie or a magic marker, right in the middle, so you're gonna see it about six feet up. That's the sweet spot.

You want the most important, the brightest, and most beautiful, the premium is right there as people are walking by, so that's what grabs their eye. Then come up with a color story around it. So, today, remember that eye level is the key to making a successful display that attracts customers.

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