Limelight - Matt Resch, Successful ballot proposals - Episode 9
Emily Kieliszewski, Membership Engagement Specialist, Michigan Municipal League
Matt Resch, Founder, Resch Strategies
In August 2018, Michigan saw overwhelming success with hundreds of proposals on local ballots. Of the 847 local proposals Michigan residents voted on, 808 - or 89% - were approved. Michigan residents stepped up to invest in local services. But what makes – or breaks – a local ballot proposal? As more communities explore revenue-generating options, a successful proposal requires significant groundwork, including smart messaging and voter engagement. On this episode of Limelight, Matt Resch, founder of Resch Strategies - a communications, public relations, and issue management firm - shares his on-the-ground expertise.
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