Is TikTok the Next Instagram?
Just in case you haven’t heard—TikTok is the new app exploding onto the scene for kids and teeny-boppers worldwide. With over 500 million downloads, it’s projected to be the next “big thing” maybe someday passing the popularity of Facebook or Instagram. So what is this phenomenon we speak of?
TikTok is an app that allows you to record short 15-second videos whose content usually consists of a music video, comedy bit, or someone completing a challenge. So how does this remotely relate to the design space? Listen to this mini-poddy episode of Wingnut Social with Darla and Natalie to find out!
For those of you just mastering Instagram—watch out—there’s a new app that is going to explode in popularity. Not unlike Snapchat or the now non-existent Vine, TikTok allows you to connect with the world through video. It’s riveting and addicting and made oh-so-popular by Jimmy Fallon.
GaryVee even touts it as the “Training wheels for future influencers and content creators”.
So what should you do? Jump in the kiddie-wagon, now. Just like every other app geared towards a specific demographic, it eventually skews towards an, ahem, slightly-older less-trendy generation... Join Gen Z and build what audience you can, now. Then, when it morphs—as every other social media app does—it’s AI will have you up and running.
Hashtag challenges are the big thing trending on TikTok. It can be anything from lip-syncing a song like a Disney princess to Jimmy Fallon’s #TumbleweedChallenge. So why not embrace the space and post a design challenge?
TikTok Recently integrated a “Hashtag Challenge Plus” feature that allows sponsors to create a hashtag challenge. Their featured hashtag has a shoppable tab that allows users to make purchases in-app. Kroger took advantage of this approach when they sponsored a ‘TransformUrDorm” challenge, asking users to post dorm-room makeovers featuring products purchased at Kroger.
Come up with a catchy hashtag and challenge tweens to design their room. There are budding designers who would be crazy about sharing their space and getting some air-time. Take this opportunity to get ahead of the curve and create a niche among the next generation.
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