Focus Discussion of the Week:
Have you ever received a “you forgot this item in your cart” email from your favorite retailer? That was made possible by a powerful CRM (Customer Resource Management) system that can recognize customer actions and send follow-up emails. But when does this specific use of data get a bit too… creepy? In Episode 12, Angela McKay from Lasso joins Matt and Mollie to discuss “Making It Personal” in the digital age, and how to provide exceptional, personalized service without crossing a line.
Books on Angela’s Nightstands:
Angela’s Favorite Podcasts:
Connect With Angela:
Top Topics of The Week:
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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
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