The Aerospace Executive Podcast
News:Business News
Everyone has a great story to tell, so tell it!
70% of the buying decision has already been made online and transactional business can be done via online marketing. Strategic buying decisions, however, require sound, professional relationships
Tom Schwab discusses how businesses and people can rise from obscurity to share their message.
Marketing is starting the right conversation with someone that could be an ideal customer.
-Tom Schwab
Takeaways + Tactics
Resources
For more aerospace industry news & commentary: http://northstaresg.com/
To learn more about Craig Picken and the NorthStar Group, visit http://northstaresg.com/.
At the start of the show, we talked about the massive opportunities we have to tell our stories and stand out from the crowd. We also discussed how marketing and our online personas play into the hiring process. Next, we talked about the importance of being defined and focused in your marketing, and the difference between transactions and relationships.
We also discussed;
Whether we use blogs, podcasts or videos, the barrier to entry to tell our story is extremely low right now, but with that comes a lot of noise and a lot of competition; everyone’s biggest problem is obscurity. In order to stand out, we need to get the marketing tactics right, and understand that in our business, the relationship matters more than the transaction.
Guest Bio
Tom Schwab is the founder and CEO of Interview Valet. Drawing on his engineering, corporate, and ecommerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then, he helps them to turn listeners into customers. To get a free copy of his book, go to https://interviewvalet.com/aerospace/.
Book Mentioned
CLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It by Bill Troy
Learn More About Your Host:
Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.
Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.
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