Using Positive Press to Boost Retail Sales | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

You know, a lot of stories are being written about the retail apocalypse and a lot of small businesses are jumping into it. So, when someone asks, "Oh, how's business going?" They jump in and talk about how horrible it is, or Amazon is doing this, or someone else's putting them out of business. 

Here's how to get publicity for your store. Give them a story. Tell them something you're doing differently. You've upgraded your wifi, your communication systems, your POS system. You brought in a new line. You've gone through and you've worked with a local charity, but give your local reporters a positive story. 

When you do that, you show that you're a mainstream person that's doing the job to make a community and to fight online retailers. Nobody is attracted to your sad sob story. So today, just understand the best publicity takes showing off what is new and different.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!