Why Culture Plays Such an Important Part of ABM – Advice from Jon Miller
Jon Miller, CEO and Co-Founder of Engagio is interviewed by host Matt Heinz on the subject of the culture changes necessary to make ABM work. Don’t be surprised to hear how much of the responsibility is on marketing.
About our guest: Jon Miller
Jon is a marketing entrepreneur and thought leader. He is currently the CEO and Co-Founder of Engagio, an account-centric platform to orchestrate and measure Account Based Marketing and Sales Development efforts at named accounts. Previously, Jon was a co-founder at Marketo (Nasdaq:MKTO), a leader in marketing automation.
Marketing technology innovator, with previous leadership roles at Epiphany and Xchange, plus board/advisory roles at Scripted, Newscred, and Optimizely.
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