Podbean logo
  • Discover
  • Podcast Features

    Your all-in-one podcasting solution.

    Podcast App

    The best podcast player & podcast app.

  • Livestream

    High-performing audio live, without limits.

    Podcast Studio

    Easy-to-use audio recorder app.

  • PodAds

    Dynamic Ad Insertion for podcasts.

  • Premium

    Convert listeners into buyers anywhere, anytime
    with the convenience of Podbean Premium.

    Patron

    The seamless way for fans to support you directly
    from your podcast.

  • Ads Marketplace

    Join Ads Marketplace to earn money
    through sponsorship on your podcast.

  •  
  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
    • Live Stream
    • PodAds
    • Podcast App
    • Podcast Studio
  • Monetization
    • Premium
    • Patron
    • Ads Marketplace
  • Enterprise
  • Pricing
  • Discover
  • Log in
    Sign up free
WVU Marketing Communications Today

WVU Marketing Communications Today

Business:Marketing

How do you drive integrated marketing communications in large matrixed organizations?

How do you drive integrated marketing communications in large matrixed organizations?

2019-11-10
Download

In a small organization, communications and marketing might be the same person or team. As a company grows marketing and advertising might reside under one leader, while communications reside under another leader. Communications might prioritize public policy, issue management, earned media and brand reputation. Marketing and advertising might be focused on brand awareness, sales revenue, customer relationship management, and conquest sales. How do you stay integrated when you’re matrixed differently and reside in different locations?

----more----

About Nathan's Guest:

Whitney Drake, Senior Manager of GM Brand & Story Bureau at General Motors

Teaches IMC 610 - Introduction to IMC

Whitney Drake has created compelling activations around some of the world’s largest events, including the Super Bowl, American Idol, SXSW and Warriors in Pink.

Whitney Drake currently manages the story bureau and analytics team within communications at General Motors. Prior to this role, Drake oversaw enterprise-wide customer experience strategy and operations for GM’s Global Social Media Center of Expertise.

Before GM, Drake led digital and social media efforts for several agencies and her clients included Pure Michigan, T-Mobile, Children’s Place, and Budweiser among others. She also worked for Procter & Gamble and Ford Motor Company.

Drake has 20 years of experience counseling clients in public relations, social media, and integrated communications, both inside and outside the automotive industry, and has created unique and compelling activations around some of the world’s largest events, including the Super Bowl, American Idol, SXSW and Warriors in Pink.

She has also shared her insights at notable conferences such as Social Media Marketing World 2016, Oracle Open World and the Incite Customer Care summit.

Drake teaches IMC 610 at West Virginia University and is an adjunct instructor of social media in the department of communication at Wayne State University. She holds a Bachelor of Arts in communication from Michigan State University and a Master of Science in integrated marketing communications from West Virginia University.

 ___________________________________________

WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel. 

   

view more

More Episodes

A Victory Lap for Marketing Innovation in 2022
2023-02-16 85
Community is the Last Great Marketing Strategy
2023-01-12 100
Can the Travel and Hospitality Industry Get Out of its Own Way?
2022-11-17 122
What’s the Secret to Marketing Innovation?
2022-11-03 116
What is Wrong with Subscription Marketing?
2022-10-20 106
What Does the Future Hold for Search?
2022-10-05 113
Healthcare Marketing is Moving Fast, but Where?
2022-09-22 100
Of the Four Ps, Pricing may be the Key to your Future
2022-09-08 133
The Emergence, and the Future, of Purpose Marketing
2022-08-25 161
Will the Future Still Have a Place for the Intuitive Marketer?
2022-08-11 132
Marketing from the Inside Out
2022-07-28 144
Marketing for Small Businesses in a Time of Uncertainty
2022-07-14 134
The Future Belongs to RevTech
2022-06-23 152
Marketing Horizons First Half Roundup 2022
2022-06-09 150
The Future Belongs to Gen. X
2022-05-26 166
Digital Anthropologist: The New Role for Marketers
2022-05-12 172
Too Many Tools, Too Little Think: Tackling the Challenge of Marcom Measurement
2022-04-28 157
The Future of Higher Education Marketing
2022-04-14 191
The Promise of Connected TV Advertising is Here
2022-03-31 169
The Future of Content Marketing Will Surprise You
2022-03-17 231
  • ←
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • →
012345678910111213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Integrate with iTunes and Google
    store
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Education Podcast
    • Switch to Podbean
    • Submit Your Podcast
    • Podbean Plugins
  •  
    • Church Podcast
    • Nonprofit Podcast
    • Get Sermons Online
    • Free Audiobooks
    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a podcast
    • How to Promote Your Podcast
    • How to Use Group Recording
  • MONETIZATION

    • Premium Podcast
    • Podcast Advertising
    • Patron Program
  • Support

    • Contact Us
    • Support Center
    • Developers
    • Resources
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podcasting Smarter
    • Podbean in the Media
  • Podbean

    • About Us
    • Careers
    • Affiliate Program
    • Badges
    • Terms of Use
    • Privacy Policy
    • Podbean Blog
    • Podbean New Features

Copyright © 2006-2023 Podbean.com