Boost Consumer Confidence With a Secure Retail Website | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

When you look at your website, does it show a lock? If not, you've probably got problems. Today, I want you to take a look at your website and look up on the top left and see if you see that little gray lock, and if you do, that probably means that you've already switched your website to start HTTPS. If you haven't gotten that far yet, you'll see your starts ATTP, and what that means is that the information that anyone goes to on your site is not private. And so a lot of people will find that when they searched that on Chrome it'll say, "This is not a secure site you should leave it." And that cuts your web traffic. So today what I want you to do is contact your hosting company today about getting your site certified and secure so that they'll see that lock and they'll have confidence in you, just like they do in your store.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!