I recently chatted with the hugely influential business leader, Aaron Ross, before his headline speech at the SaaStock tech conference.
Aaron is a global keynote speaker and the #1 best-selling author of the classic B2B sales and growth book:
'Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com"'
Aaron has since gone on to write another best-seller called 'From Impossible To Inevitable' which he wrote with the also legendary SaaS growth expert, Jason Lemkin.
Discussion NotesDuring our conversation in Dublin, we talked discussed:
✔️ 02:25 – The idea behind the best-selling book, Predictable Revenue.
✔️ 04:58 – When happened after Salesforce.
✔️ 06:17 – Advice for people wanting to take the plunge and start their own HR business.
✔️ 07:47 – How to nail your business niche.
✔️ 10:32 – Will you miss out on customers and clients if you focus in on a particular niche?
✔️ 13:40 – How to get the right balance between inbound and outbound marketing?
✔️ 15:29 – Jason Lemkin (Aaron’s also super successful co-author of the new B2B growth book).
✔️ 16:42 – Should you [the listener] write a book?
✔️ 25:11 – How to learn more about Aaron and his company.
Show notes here.
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