another startup story with Karmen Tang
Business:Entrepreneurship
Episode 14: The Secret to winning clients and smashing new business with Claire Humphris, CMO of Iris Worldwide
“Your people are your brand ambassadors and they need to be able to believe in it. If your people don't believe in your brand and don't feel some sort of ownership about how it's created then how are you going to sell it to the outside world?"
Claire Humphris is one of the six founding partners of Iris Worldwide, a leading marketing agency with offices in London, Singapore, Sydney, New York and more. We cover topics such as how to get clients to see your value, what it takes to be a good ROI and what it takes to be a leader.
The another startup story Podcast is for creative entrepreneurs, artists and leaders wanting to be the best versions of themselves. Be the artist of your life.
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Find Iris Website: iris-worldwide.com
IG: @irisworldwide
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