To Lead Sales You Must Know How to Leverage Marketing – Jerry Brooner
In this interview with Jerry Brooner, chief revenue officer for Scout RFP, host Matt Heinz discusses Brooner’s journey from investment banker to Chief Revenue Officer and his passion for learning multiple skill sets within a company.
We talk about sales and marketing working together, everything from objectives to function to culture.
The full transcript is on the Heinz Marketing Blog.
It is Free