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Art of Mortgage Marketing

Art of Mortgage Marketing

Business:Marketing

How Kirsten O'donnell 5X'd Her Income (From 1 to 5 Loans/Mo.) in Just 4 Months (Without Cold Calling)

How Kirsten O'donnell 5X'd Her Income (From 1 to 5 Loans/Mo.) in Just 4 Months (Without Cold Calling)

2019-12-19
Download

When you’re in the slow grind, worrying about where your next deal will come from, life in the mortgage business can get very difficult. When we feel like we’re spinning out wheels, what are the necessary steps to get traction? How can we start building a healthy pipeline of closed deals without the hell of cold calling? On this episode, Kirsten O’donnell, shares how she went from just treading water at one loan per month, to QUINTUPLING her income (closing 5 deals per month) in just 4 months. 

When you invest in yourself, you have the knowledge forever. -Kirsten O’donnell

 

Takeaways 

  • Being friendly and having great rates and services is a great start, but being able to have something unique that actually helps them push the needle on profit is mission critical to our success. 

  • Sympathy is not a strategy. You will never get solid partnerships just because the pity people feel for you makes them pick up your phone calls. 

  • Going after your dreams is never going to be within your comfort zone.

At the start of the show, Kirsten shared what made her decide to take a leap into the coaching program, and the struggle of leaving the certainty of a 9-5 job. Next we talked about the biggest fears that weighed on her during the difficult season in her business, and the critical ingredient to success that should never be ignored, neglected or overlooked. Kirsten also shared how she overcame skepticism, and the difference between her day to day life then and now. 

We also discussed; 

  • Why having good rates and services isn’t good enough to move the needle for Realtors 
  • Why sympathy isn’t a business strategy 
  • How dreams are achieved outside our comfort zones

Guest Bio 

Kirsten is Mortgage Loan Officer at Market prime mortgage. Connect with her on LinkedIn https://www.linkedin.com/in/kirsten-odonnell-3071a6185/.

view more

More Episodes

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Why the “One-Trick Pony” Solutions Keep You Struggling (And How to Become Recession-Proof)
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How To Close More Deals With Less Realtors (And Less Drama)
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How to Get Out of the ‘GRIND’ and into the Green with More Fun, Freedom and Fulfillment!
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Art of Mortgage Marketing - How Robert Spiegel Increased His Production By 76% in Just 3 Months— Without Cold Calling or Chasing Realtors!
2019-08-21
How Kira Truett QUINTUPLED Her Income (From $4k/Month to $20k Per Month in Just 4 months)... Without Making a Single Cold Call!
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3 Secrets to Success That Separate the Top Dogs From All The Rest
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Why Working Harder and Longer Keeps You Stuck in the Struggle (and How to Finally Break Free!)
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3 Critical Skills Every Mortgage Pro Needs to Master for Success
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How to Stop Chasing Realtors and Get Them to Start Chasing YOU! w/ Chris Reale
2019-07-12
How to WOW Top Dog Realtors into Making You Their Exclusive Lender
2019-07-04
Why Most Coaching Programs for Mortgage Pros Don't Work
2019-06-19
How Devon Peterson Tripled His Loan Production in Just 2 Months!
2019-06-13
How Jessica Swystun DOUBLED Her Production in Just 3 Months!
2019-05-30
How Jay Rodriguez Went from $1.5M/month to $4.43M/month in Funding Volume in Just 4 Months, Without Cold Calling!
2019-05-16
How to Stop Worrying and Start Winning
2019-05-09
How to Build Loyalty with Top Dog Realtors (Even If They’re Already ‘Married’ to Their Lender) w/ Peter Fickeisen
2019-04-25
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