Business
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. His newest work, The Self-reliant Entrepreneur 366 Daily Meditations to Feed Your Soul and Grow Your Business, taps into the wisdom of 19th-century transcendentalist literature and the author’s own 30 year entrepreneurial journey to challenge today’s entrepreneurs to remain fiercely self-reliant while chasing their own version of success.
My big takeaway from today’s conversation is that there are two major challenges that every entrepreneur will run into - two major roadblocks. The first challenge is distraction, losing time, not making useful gains because you’re getting sidetracked. It’s the result of a lack of focus, but ultimately, distraction is really crippling because there’s only so many days in a row that you can not make progress before you have to throw in the towel for anything you’re doing. So remember, that distraction will keep you from making those daily gains. The second thing that John shares is one of the biggest challenges or failure points for entrepreneurs and creatives is comparison, and that’s getting caught up in what other people are doing. So the reason comparison is so deadly is because at best, it’s a distraction.
In this broadcast, John and I talk about:
- How did John enter the marketing space
- What are the greatest frustrations in marketing
- Why did John decide to write his first book
- What caused John to shift to self-reliant entrepreneurship marketing
- Why did John choose a workbook style format for his book
- How-to books and the lack of “why”
- How did mid-19th century writings influence John’s book
- In what ways did John approach his book in a “morning routine” fashion
- What is the most appropriate level of entrepreneurship is John’s book most helpful
- What are the common challenges that entrepreneurs face
- How can you use mindfulness to increase productivity
- What are John’s thoughts on goals and setting your aim as an entrepreneur
- What are some examples of hacks or tricks to stay focused
- What are John’s closing thoughts for 2020
How to Connect with John:
- Check out John’s book at selfreliantentrepreneur.com
- ducttapemarketing.com
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