Society & Culture
Brian Gerrity is the Senior Associate Athletic Director and Executive Director of the Mercer Athletic Foundation at Mercer University. He joined the team at Mercer just as the University was re-instating a Division I football program and committing to a renewed focus on athletics. His achievements in fundraising and donor building have earned him praise within both the local and national athletic communities, as well as leading to him writing a book on developing programs for mid-major athletics, which is now being used in some graduate programs as a teaching text around the country. We discuss his experience coming from Maine to Georgia, working on building an athletics fundraising program, what it's like to be a student-athlete, and meeting his now-wife in snowy Maine. Enjoy!
Brian's book, Building the Bear on Amazon.
Books Brian mentioned by Jeremy Darlow: Brands Win Championships and Athletes are Brands Too on Amazon.
You can find the Mercer Athletic Foundation at www.supportmaf.com
You can find Brian on Twitter @briangerrity
Intro - A Postcard (From The Edge Of The World) by Wes Yoakam/Big Atomic from the album "4 Star Explosion". Available on iTunes
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