How ABM is Evolving: New Best Practices and Pitfalls
Demandbase is synonymous with account based marketing. They have done a ton over the years to really develop the definition of account based marketing to really set some benchmarks and drive a lot of great thought leadership around it. The concept of ABM has been around now for at least three, four plus years. Demandbase has been involved in this category now for a long time as well.
In this episode, I ask Nani:
Listen in now or read the entire conversation on the Heinz Marketing blog starting Mon. 2/3 6am PST.
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