How to Use Your Customer List as a Retailer | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Do you have a loyalty program or an app or something like that? I hope so because people who have joined your list voluntarily, whether they're a customer or someone's that familiar with you, is the cheapest way and cheapest group to whom you can advertise. But a lot of times we forget about it. We might have an email list, but maybe it's on your website and we don't really think about it.

So you want to think today about how you're going to grow that list because that list is your most valuable source of marketing information. Make sure you have a contest. Make sure you have your employees well set up to talk about the benefits of being on your reward program and make sure that they do it. Share those numbers every week in your weekly meeting because your goal is to brand shoppers buts so that anytime they want something they remember you. Once you have a list, you can reach out to them once a week or a couple times a week. You can find ways to connect with them so that they never forget you’re their favorite store.

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