Amelia is one of the outstanding pioneers of Business Events Sarawak (BESarawak), Malaysia’s first convention bureau. She has over 18 years of experience in branding, marketing & PR and has contributed towards a total win of 15 awards for Sarawak in creative marketing campaigns. She has also assisted the destination in securing national and international Business Events (BE) over the last 13 years; which have translated to both economic and social impacts that cover significant ground beyond the general Tourism umbrella of Sarawak.
Her efforts on Legacy Impact have been recognised as the first of its kind within the Asian Pacific Region; taking its cue from various Western case studies that seek to measure intrinsic values and impacts beyond Tourism. Sarawak has since been touted as the most progressive of six destinations currently spearheading the Legacy Impact Movement worldwide.
As the current Acting Chief Executive Officer of SCB, she is responsible for the development of the Bureau's strategies, high level government liaison, ensuring execution of operational policies, fostering employee alignment with organisational goals, whilst functioning as the main representative of SCB. With her prolific talents and jet-setting work values, she has spearheaded various organizations in refining their branding, marketing, and PR efforts.
To date she has won 5 internationally acclaimed professional awards and was recently selected as 1 out of 2 recipients globally for the European School of Management and Technology Berlin (ESMT Berlin) Women’s Scholarship for Executive Transition Programme.
Watch her as she describes her journey to the top and how she managed to NOT be afraid of men and believe in herself.
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