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IRI Growth Insights

IRI Growth Insights

Business:Marketing

CPG Retail Lessons from Italy

CPG Retail Lessons from Italy

2020-04-21
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While the U.S. has looked to past crises, including hurricanes and recessions, to learn how to address CPG retail challenges associated with COVID-19, our best bet is to watch as the pandemic evolves in Italy, which is a few weeks ahead of the U.S. IRI Growth Insights welcomes Livio Martucci, VP of the Analytics and Shopper Behavior Insights Team at IRI in Italy for a discussion on consumption trends throughout the rise of COVID-19, changing shopping behavior and what the new normal will look like.

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