Online personalization for B2B - Interview Kirsty Dawe, Webeo

In this episode, Elias and Mark have an interview with Kirsty Dawe, Managing Director at Webeo, the global leading B2B website personalization software. Kirsty has a strong background in B2B marketing as she used to be the Managing Director of online marketing agency Really B2B in the UK.

During the 50-minute interview, we talk about the following topics:

• Different kinds of online personalization solutions
• How to start your personalization efforts
• How to measure success and ROI on online personalization
• Practical examples of personalization cases
• The martech stack used by Webeo (Salesforce, Hubspot, Webeo, Leadforensics)

LinkedIn Kirsty:https://www.linkedin.com/in/kirstydawe/

Website Webeo: https://www.webeo.com/

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