Episode 48, One thing that all leaders have in common!

Lisa Thal is an Author, Speaker, and Life Coach.  She wrote the book, "Three Word Meetings" for you.  A Simple Strategy to Engage, Inspire, and Empower Your Team.  Lisa helps provide fun and interesting 3-word sales topics for your next business meeting to get your sales team motivated and inspired. It is guaranteed to save you time and have your team more engaged during the sales meeting. Make an impact on those you lead by using three words!

Episode 48, One thing that all leaders have in common. How them communicate!

 

 

In the real estate industry, there is one word that can determine how quickly you sell your home, Location, Location, Location.

 

In leadership, there too is one word that can determine how successful you are at leading your team, Communication, Communication, Communication.

 

What does it mean to communicate? Communication is an exchange of information. As a leader, you have the information you need to exchange with your sales team and your customers. You also need emotional beliefs! Our team and clients are feeling fear and anxiety. 

The message you convey matters! Your team may need education or inspiration. Either way, it starts with you. It is so essential that you are in a state of certainty on what you need your team to do before you can transfer that to those you lead. 

 

  

What recommendations can you give your team in helping them lead their clients through this challenging time?

 

1. Stay relevant to your customers. What information can you communicate to help them? Is it market research in their industry that can improve their operation? Is there a webinar you attended that could benefit them that you could share? Have you identified an idea that your client could benefit from, communicate it with them?
2. Communicate Hope.  Give your team goals to accomplish. So they know what expectations you have for them. I understand that many businesses are not open, but they will be opening soon. By giving your team goals, it shifts their focus on the future. They feel like they are doing something. Creating small wins will build confidence and momentum if you have to revise their goals for the next 30-60 days. Your team can use this same blueprint for its customers. Working on the best solutions and communicating ideas to support them is critical. It builds trust and deepens your relationship.
3. Be flexible and Adaptive.  In uncertain times new information may arrive that can provide a better solution. Leaders need to keep an open mind and know you have the ability to shift your strategy.
4. Communicate with new prospects. Why? There are opportunities. These clients may not be happy with their current provider. You may have better ideas or solutions to their issues. Your timing could be perfect. I would call them, not email. You have a great chance today, to connect through the phone with people working from home. Make sure before calling, and you have an idea, a case study of success, the why your calling. Communicate your message with confidence and certainty! A belief that your call could be the most important call they answer.
5. One day at a time. Create an environment of success by celebrating one win each day. Have your team send you their one win of the day. A win could be they communicated with a current client and shared an idea to help their business. They interviewed current clients on what they will need from us for us to support their needs. They connected with a new prospect, and they researched in great detail a new emerging category they plan to put their focus. At the end of each day, share the wins of the team! 

 

Lead with resilience. Resilience is the difference between giving up and getting up. Accept the challenge, rise to the occasion, and communicate to your team!

 

 

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