Fashion In Focus - with Ingrid Starnes & Simon Pound

After 10 years in business, New Zealand womenswear label Ingrid Starnes has recently re-built the business based on a 'less is more' model, encouraging media and customers to celebrate value in fashion, and providing additional transparency into the size and scale of their operation. The business duo of Ingrid Starnes and her husband Simon Pound have also recently launched a crowd-funding scheme to allow lovers of the creative arts to buy a piece of the brand, and help it survive and thrive after the Covid-19 crisis.  Murray spoke to Ingrid and Simon on May 1st as their crowd-funding campaign started to take off.