S2E13 - Sharing the Inside Synopsis of Art Gallery World with guest Erin Kellem

This week’s episode, Erin Sparler dives into the important elements aligned with art galleries. The information received in this episode is not only beneficial, but it comes from someone who has a great deal of first hand knowledge on both art and how galleries operate. Curating manager of the famous Waldorf iconic and historic gallery in Asheville, NC, Erin Kellem shares a full synopsis on how she manages this large art gallery. 

Waldorf Gallery was constructed in 1923, it holds over 170 artists artwork, and the gallery is 20,000 square foot. This is a substantially large and successful gallery. Erin Kellem originally obtained her degree in photography fine art and made a pivot to mixed media. Kellem shares her path to becoming the curating manager to this successful gallery. Kellem also discusses how they operate, manage, organize, and communicate with both artists and customers to maintain the successful reputation this gallery is known for. There are many contributing factors that go into how an art gallery can operate successfully, but there are also many key points on how artists can successfully publicize their artwork in galleries. Kellem is here to share these influences with listeners. To any artist who has wondered about the Art gallery world or even one’s who seek interest in furthering their knowledge or path to success as an artist, will take away a great deal of tips from listening to Sparler and Kellem’s informative episode together.  

 

In this episode you’ll hear: 

[4:20] Erin’s Shift from Photography to New Inspirations  

[6:40] Erin’s Mixed Media Path and Journey for Depth  

[9:50] How Erin Became a Part of Waldorf 

[11:28] All About Waldorf’s World, Business, Art and Sales 

[18:35] How Presentation and Connections are Linked Within the Gallery and How it Directs Towards Success 

[21:30] The Significance of Galleries Giving Ownership 

[23:00] Gallery Space Transformation and Details for Artists 

[27:00] Balancing and Being Aware for Proper Presentation  

[30:30] Differentiating and Grouping Artwork  

[33:13] Numerous Educating Routes to Take 

[41:32] Waldorf’s Art Walk 

[45:24] How the Gallery Amplifies and Markets  

[51:20] Gallery Licensing and Contracts and Building the Relationship 

[59:35] Measuring Different Mediums of Success  

[1:03:50] Testing Art Avenues and Triggering Viewers  

 

Links Mentioned: 

Erin Kellem 

Waldorf Iconic Gallery 
 

 

Apps Mentioned: 

HootSuite 

Meatedgar 

 

People Mentioned:  

Jon Paul  

 

Erin's Links: 

LinkedIn   

Twitter 

Website 

EyeConnects Crafts 

The Artist Appeals Podcast