Episode 41: @Hygiene_Gangster Building a brand while being yourself.
The Hygiene Gangster
Live from Voices of Dentistry: Kindly supported by our friends at Dentsply Sirona.
DS has released a new section to its website titled "Managing Aerosols" This resource provides great information on things like
Further here is the link to the webinar Katrina mentioned- Pump Up the Volume! A Multi-Layered Strategy for Effectively Managing Aerosols
Melissa Sottosanti AKA The Hygiene Gangster. On this episode
of the Tooth or Dare Podcast, Melissa, a badass entrepreneur and dental hygienist, shares her
dental journey and how she built a brand and started her own business while working as an
RDH. Her website https://hygienegangster.com/ is the result of years of work learning graphic
design and business ownership. She is currently developing classes for budding entrepreneurs
in the dental industry and is in the process of publishing two children's books! She is a singular
personality and her brand speaks true to who she is.
The Hygiene Gangster shares the origin story of her name and business. She answers many of
our questions such as:
● How do you build an authentic brand?
● How should one create a business?
● What the hell is an LLC and why do I need one?
Melissa is a terrific example of how to combine one’s own interests to live a fulfilling creative and
professional career. Her advice for creative souls: Write down what you want to do, and do it, on
the side, at night, take a class. You avoid burnout in your career and build something along the
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