COVID-19 Through the Consumer Lens
COVID-19 has forced many behavioral changes including social distancing and at-home eating – even how we shop for groceries. Join IRI’s Larry Levin, EVP for IRI’s Market and Shopper Intelligence Center of Excellence, to hear about consumer and shopper marketing strategies, as we delve into the latest consumer research to learn how consumer perceptions of both COVID-19 and the economic fallout have changed during the past few months. Find out which behaviors will stick and how the CPG industry can respond.
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