Join Ads Marketplace to earn through podcast sponsorships.
Manage your ads with dynamic ad insertion capability.
Monetize with Apple Podcasts Subscriptions via Podbean.
Earn rewards and recurring income from Fan Club membership.
Get the answers and support you need.
Resources and guides to launch, grow, and monetize podcast.
Stay updated with the latest podcasting tips and trends.
Check out our newest and recently released features!
Podcast interviews, best practices, and helpful tips.
The step-by-step guide to start your own podcast.
Create the best live podcast and engage your audience.
Tips on making the decision to monetize your podcast.
The best ways to get more eyes and ears on your podcast.
Everything you need to know about podcast advertising.
The ultimate guide to recording a podcast on your phone.
Steps to set up and use group recording in the Podbean app.
Join Ads Marketplace to earn through podcast sponsorships.
Manage your ads with dynamic ad insertion capability.
Monetize with Apple Podcasts Subscriptions via Podbean.
Earn rewards and recurring income from Fan Club membership.
Get the answers and support you need.
Resources and guides to launch, grow, and monetize podcast.
Stay updated with the latest podcasting tips and trends.
Check out our newest and recently released features!
Podcast interviews, best practices, and helpful tips.
The step-by-step guide to start your own podcast.
Create the best live podcast and engage your audience.
Tips on making the decision to monetize your podcast.
The best ways to get more eyes and ears on your podcast.
Everything you need to know about podcast advertising.
The ultimate guide to recording a podcast on your phone.
Steps to set up and use group recording in the Podbean app.
During the early stages of the COVID-19 pandemic, The Parker Avery Group conducted a four-part webinar series, Reconstructing Retail. This series covered some important topics and focused on helping our clients and friends in the industry. Throughout this series, we shared our firm's pragmatic thoughts and perspectives, with the understanding that for most of us, the pandemic and its aftermath represented the transformation of a generation or even our lifetime. With so much on hold for many retailers and brands, our webinar series allowed us to look forward and at least help retailers catch back up to where they were before or perhaps even get ahead. We all witnessed abundant innovation opportunities that continue today.
Our Triaging Your Inventory webinar focused on inventory and the supply chain. We all recognize the continued distortion in our industry in different ways. Retailers are still trying to keep up with highly fluctuating demand and precarious supply chains. While many of the topics or suggestions may apply to all retail sectors, our emphasis in the webinar was focused on those retailers deemed ‘non-essential’ that were closed and needed to plan to restart.
When introducing the webinar, there was a lot of talk about when shelter-in-place orders would be lifted and when the economy would reopen. At that moment, we did not try to guess the timeframe, nor were we able to ensure when ‘Day 1’ would be. But we did know we would leave our homes again. We would come out from behind our screens and webcams. We would shop again. Consumers would be back. And we, as an industry, needed to be prepared.
Why was focus on inventory so important, especially for retailers that were shut down? We’d venture to say that in February, even early March of 2020, few of us would have forecasted what happened so suddenly by mid-March. We had plans for the season, we were hopeful for a strong 2020, and we had no idea of the coming pandemic and its impact on the world. Post-March, many retailers’ only focus was ecommerce fulfillment and any omnichannel shopping options they may have had. Otherwise, stores were dark, inventory was aging quickly – and unlike fine wine, aged inventory does not get better with age.
For our Reconstructing Retail inventory focus, we introduced the “triage” concept with 3 stages:
The webinar featured Amanda Astrologo and Rob Oglesby from Parker Avery, joined by Joe Skorupa, long-time RIS News editor and industry-recognized subject matter expert on all things retail and CPG.
In this Talk Retail to Me episode, our retail experts discussed:
Learn more about The Parker Avery Group by visiting: https://parkeravery.com/
You may also like this content:
Five Expert Steps to Finally Solve Omnichannel Execution: https://parkeravery.com/industry-experience/five-expert-steps-to-finally-solve-omnichannel-execution/
Ask the Experts: In-Store Omnichannel Fulfillment of Omnichannel Orders: https://parkeravery.com/ask-the-experts-in-store-fulfillment-of-omnichannel-orders/
Retail Store Inventory Assessment Exposes $65 Per Square Foot in Hidden Profit: https://parkeravery.com/industry-experience/retail-store-inventory-assessment-exposes-65-per-square-foot-in-hidden-profit/
Introduction music: On My Way by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4163-on-my-way
License: http://creativecommons.org/licenses/by/4.0/
Cover image by Jorge Guillen from Pixabay
Create your
podcast in
minutes
It is Free