BJ Fogg is a behavioural scientist that has personally coached over 40,000 people in forming new habits, using his breakthrough method called “Tiny Habits.” His forthcoming book, Tiny Habits: The Small Changes that Change Everything, is scheduled for publication in early 2020 and is contracted to be published in over 12 languages.
Fortune Magazine named BJ a "New Guru You Should Know" for his insights about mobile and social networks, and his TEDx talk “Forget big change, start with Tiny Habits” has over a million views, watch it here: https://www.youtube.com/watch?v=AdKUJxjn-R8.
In this podcast, we dissect BJ's B=Map Behavioural Model (https://www.behaviormodel.org/) with a particular emphasis on alcohol, and touch upon his Tiny Habit philosophy.
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