Concept Development in IMC: Nothing Just Hits You Out of the Blue

Content marketing is based on research and data management, of course, but then what? Where do our Big Ideas come from?

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About Cyndi's guest:

Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years.

He also taught creative campaigns at Atlanta’s Portfolio Center. Prior to entering the teaching phase of his life, he operated design and advertising firms in New Orleans and Atlanta with clients in hospitality and tourism, commercial real estate, corporate communications, health care, and social services. He has served on the board of directors of the Atlanta Ad Club and provides ideation facilitation and consulting services to clients in the southeast.

Stultz holds Bachelor of Arts and Master of Arts degrees in Visual Design from Purdue University, and he earned his Ph.D. in Educational Policy: Social Foundations from Georgia State University in 2006.

He lives in Sugar Hill, GA on the north side of Atlanta with Tricia, his wife of fifty years. His two daughters, a son-in-law, and four grandsons also live in ATL where they spend a lot of time on youth team sports. Stultz also spends time camping, kayaking, hiking, and fly fishing in North Georgia.

WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.