Why diversity in the communications industry is critical

Diversity is no longer a nice to have, but a business imperative, especially for the communications industry. Now more than ever, advertising, PR and marketing firms need to be as diverse as the consumers they want to reach. In this podcast, we will explore why diversity is critical to the industry and what agencies are doing to address the challenge.

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About Whitney's guest:

Michele Lanza leads Global Talent Acquisition for Ketchum. She has a keen interest in innovative strategies, such as the creation of LaunchPad, Ketchum’s blind selection process for entry-level talent, that was featured in Fast Company.  Michele is passionate about deploying recruiting processes that foster diversity and inclusion because she has experienced firsthand the value it creates for teams and businesses. In addition to her role at Ketchum, Michele is the founder of Work Wider, a career and recruitment social platform for all underrepresented communities.

WVU Marketing Communications Today is hosted by Whitney Drake from West Virginia University which is a program on the Funnel Radio Channel.