Don't be turned off by the term Value Proposition. I realize that it is business jargon, but we all look at the value proposition that a good or service has when we choose to buy it. Is the value greater than the price or less than the price? How you answer that question will determine your degree of satisfaction with the value you have received.
It is the same thing in the job market.
Learn to develop a Personal Value Proposition that is Compelling, Valuable, Relevant, Current and Expansive.
Also, give thought to how your Value Proposition has a positive impact on People in the organization, the Customer and/or the Profitability of the Business.
Good luck.
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