Response Rate: The Foundation of Your Experience Program

Hello everybody and welcome back to the Account Experience Podcast. And I'm excited about this next episode because it's something near and dear to my heart as an experience and marketing professional. Can you guess what it is? That's right, today my co-host and I dive into response rates.

 

And we go deep. We talk about why you should care about response rate and what low response rates could mean for your business. We dive into a great list of tactics that will help you increase your response rates like testing the sender, subject line, sending time, we talk about customization and using your CEO to your advantage, and a few other great strategies that will help you get more feedback into your business. 

This episode is jam-packed, so let's dive in!