Manage Your Message with Jim Karrh (#78)

Manage Your Message With Jim Karrh (#78)

Too many professionals today are missing out. They have a lot to offer--but their message isn’t right, or they lack enough messengers to share it, or the entire process seems unmanageable.

Jim Karrh offers clients his experience as a consumer researcher, award-winning corporate marketing leader, and now consultant, speaker, and coach to businesses ranging from startups to members of the Fortune 500. Jim is the author of The Science of Customer Connections: Manage Your Message to Grow Your Business (published by Career Press). He is also host of “The Manage Your Message Podcast.”  

Jim has an MBA from Duke University’s Fuqua School of Business, along with bachelor’s, master’s, and doctoral degrees from the University of Florida. But Jim also knows you don’t have to be a Ph.D., a professional speaker, an extrovert, or a brilliant conversationalist to bring your own business story to life. You just need to follow a process he calls “Managing Your Message.”    

SHOW NOTES

* Most people are more comfortable knowing their value than talking about it

* The fundamental thing we get wrong

* People want to know that you're an apple tree growing apples

* The challenge of walking away from academic tenure

* How messaging becomes misaligned

* Adopting the co-creation mentality

* The importance of a messaging guide

* The shortcoming of mission and vision statements

* Yes, you can over-communicate

* Know the way, go the way, and show the way

 

You can learn more about Jim at www.jimkarrh.com

You can purchase The Science of Customer Connections: Manage Your Message to Grow Your Business here: https://amzn.to/31lzdUt

You can learn more about Brian at www.brianrollo.com.

Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact