PIMtalk® - The product marketing podcast
Business:Marketing
54. How to justify a PIM investment as well as PIM benefits for the furniture industry
In this episode we are talking to Ritesh Keskar, Director and Sr. PIM Consultant at Perficient about how to justify a PIM investment to C-Level people as well as looking into the particular value of PIM for the furniture industry.
Here you can read more about the reasearch around PIM and the furniture industry:
The guide: https://www.perficient.com/insights/guides/2017/bridging-the-experience-gap-in-home-furnishings
The blog: https://blogs.perficient.com/2020/04/17/a-speed-to-value-approach-for-building-a-furniture-ecommerce-store/
We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.
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