HarperOne Senior Editor Mickey Maudlin on the Promise of Your Book

The first chapter of your book is key to how your writing unfolds. And whether the reader will stay engaged for the rest of the book. The first chapter must champion the promise of your book. In this interview with HarperOne senior vice president Mickey Maudlin, he discusses the importance of your book "pitch" - and making sure you answer the question, "Why should I as a reader pay $19.95 for this book?"