A Tale of Two Brands: The Business and Yours

In the immortal words of Charles Dickens, "It was the best of times, it was the worst of times." Covid-19 is challenging businesses and careers at an unprecedented rate. Organizations are transforming to meet previously unfathomable needs of their stakeholders. New skillsets are required to deliver experiences in a virtual world. How are you responding to all these changes? Whether you are a seasoned professional or early in your career, what your business and personal brand project will determine if this is the best or worst of times for you.

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About Whitney's Guest:

Jacelyn Swenson leads Strategic Partnerships and Events for IBM Corporate Communications, working with senior leaders across the business to drive IBM thought leadership.

Previously she led global brand programs on the IBM Corporate Marketing team where she created social, digital, and immersive experiences to make the IBM brand more relevant and engaging with its stakeholders. Prior to these roles, she developed community-based marketing and communications initiatives and led global teams that generated award-winning market presence, delivered sales pipeline, and exceeded revenue targets for the IBM Software Group.

Ms. Swenson held several marketing and communications leadership positions at GE to help strengthen its brand prior to IBM. She started her career at a worldwide public relations and advertising agency.

She has delivered speeches at industry conferences, client events, and academic institutions around the world.

WVU Marketing Communications Today is hosted by Whitney Drake from West Virginia University which is a program on the Funnel Radio Channel.