The UWP Professor George's Podcast
Business:Marketing
The value equation for customers is the product/service, the company and the salesperson (you!). To be successful, you need to figure out what is important and creates value for the customer. Depending on your business, these 3 aspects of the value equation will vary. For example, Apple has a great product, is a valued brand with a positive company image and the Apple salespeople are very good.
Create your
podcast in
minutes
It is Free