Joe Sanok - Being of Service to Your Audience - How to Create a Podcast for Your Target Audience (AoL 183)

Full Show Notes: newinceptions.com/183

When you're starting anything in the business world, it's a really good idea to know who your target audience (or avatar) is. Some businesses might have many options, while most actually have a handful or less.

Generally speaking, when you're starting a podcast, it's no different. Sure, there's a few podcasts out there that practically anyone can listen to, but for the most part, shows need to be tailored to the audience. This is especially true if the host isn't well known.

When this session's guest, Joe Sanok, started his podcast, not many people knew who he was outside of his therapy work. However, with a podcast name of Practice of the Practice, it only makes sense that people who were looking to build their private practice would find his show.

In this session, Veronica and I chat with Joe about the importance of knowing your audience and successfully building a brand around their needs.

Enjoy!